Laptop Factory PH is an online store specializing in laptops, desktops, peripherals, and bundled tech solutions for consumers and SMEs. As product demand surged, the company realized its sales processes needed better automation to match customer expectations and reduce operational strain.
Challenges:
Manual handling of inquiries and customer follow-ups led to delays
Limited personalization in communication across buying stages
No workflow engine to manage lead nurturing and lifecycle automation
Objectives:
Set up AI-powered workflows for lead nurturing, onboarding, and follow-ups
Automate customer touchpoints and service reminders post-purchase
Improve lead qualification and reduce drop-offs in the sales funnel
Raki Digital Solutions deployed a flexible AI and SaaS Automation stack to reengineer their entire customer interaction flow:
Designed automated funnels for new leads based on device interest and entry point
Created dynamic onboarding workflows to educate buyers on product care, upgrades, and warranty terms
Set up timed follow-ups and abandoned cart reminders with personalized messaging
Integrated real-time lead scoring tied to engagement behavior and CRM sync
🛠️ Built 6 modular workflow templates covering pre-sale, onboarding, upsell, and retention
📩 Implemented email and SMS drip campaigns with dynamic triggers based on purchase behavior
🎯 Used AI tagging to categorize leads by urgency and buying intent
🔄 Synced workflow automation with their eCommerce backend for live tracking
📈 Added dashboard visualization for funnel health and conversion performance
⌛ Reduced manual communication by 80%, freeing up support resources
🔁 Increased repeat engagement through post-sale nurturing by 62%
💼 Sales conversion from lead to purchase improved by 47% in 60 days
🧠 Customer onboarding completion rate jumped to 90%, reducing post-sale queries
📊 Management gained real-time visibility into lead flow and automation performance
Laptop Factory PH continues to collaborate with Raki Digital Solutions for:
Quarterly workflow audits and campaign refreshes
Performance optimization via A/B testing and behavioral segmentation
Integration of future SaaS tools for loyalty programs and affiliate onboarding
Agile support for seasonal campaign workflows and lead reactivation flows
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