CASE STUDY

Strengthening Matatag Homes’ Digital Foundation with Robust Website Testing and Improvements

“Building stronger homes, supported by a stronger digital presence.”

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Client Background

Matatag Homes is a trusted contractor company specializing in building high-quality, durable houses for families. Known for their craftsmanship, reliability, and strong reputation in the housing industry, Matatag Homes wanted their website to reflect the same standard of excellence as their construction projects. As more clients discovered their services online, the website became a critical touchpoint for inquiries, project showcases, and client engagement.

Challenge & Objectives

While Matatag Homes excelled in construction, their website struggled to match the same level of reliability. They faced challenges such as:

  • Technical Bugs: Slow loading times, broken links, and form errors disrupted the customer experience.

  • Usability Issues: Navigation was not fully intuitive, leading to drop-offs in customer inquiries.

  • Missed Opportunities: The site lacked optimizations that could convert visitors into leads.

Objectives:

  • Identify and fix critical website bugs affecting user experience.

  • Enhance usability to ensure smooth navigation for prospective clients.

  • Strengthen digital credibility to support business growth and client trust.

Our Strategic Solution

We implemented a comprehensive website testing strategy designed to uncover hidden issues and enhance user experience. Our approach included:

  • Functional Testing: Ensured all forms, links, and core features worked seamlessly.

  • Usability Testing: Assessed navigation and layout for a more intuitive customer journey.

  • Cross-Browser & Device Testing: Verified consistent performance across platforms.

  • Bug Reporting & Recommendations: Delivered actionable insights and improvement strategies to the Matatag Homes team.

This strategy not only addressed immediate issues but also set the foundation for long-term digital stability.

Execution Highlights
  1. Initial Audit: Conducted a full site review to identify bugs and performance bottlenecks.
  2. Collaborative Testing: Worked closely with Matatag Homes’ development team to prioritize fixes.
  3. Automation Scripts: Built test scripts to ensure recurring bugs were quickly detected.
  4. User Flow Enhancements: Recommended design improvements to simplify navigation.
  5. Final Validation: Re-tested the site post-fixes to guarantee smooth performance before relaunch.
Results & Business Impact
  • Our collaboration led to significant improvements:

    • Eliminated Major Bugs that previously caused user frustration.

    • 30% Faster Page Load Speeds, resulting in improved user retention.

    • 25% Increase in Online Inquiries due to streamlined forms and navigation.

    • Boosted customer confidence, aligning the website experience with the company’s trusted brand reputation.

    Matatag Homes now has a digital platform that truly reflects the quality of their construction services.

Ongoing Support

We continue to support Matatag Homes through:

  • Regular Monitoring: Ongoing testing to catch issues before they affect users.

  • Scheduled Maintenance: Ensuring the site remains updated and secure.

  • Future Enhancements: Providing insights for new features and optimizations as the company expands its digital footprint.

Together, we’ve built not just stronger homes—but a stronger digital presence for Matatag Homes.

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