Pinoy Pet Plan is a Philippine-based company offering pet-related articles, insurance packages, and educational content for pet owners. Despite a strong niche and loyal audience, their legacy website struggled to convert visitors into customers.
The client approached Raki Digital Solutions with three key challenges:
A visually outdated website that lacked credibility and engagement
Slow load times causing high bounce rates and poor user experience
Low conversion rates, with unclear call-to-actions and scattered content
The objective was to rebuild trust, improve usability, and increase sign-ups for pet insurance plans.
Raki Digital Solutions initiated a comprehensive revamp, focusing on speed, design, and conversion optimization:
Conducted a UX audit to pinpoint drop-off points and navigation friction
Implemented a custom WordPress build with clean architecture and mobile-first design
Created a streamlined content structure to highlight services and insurance packages
Integrated CTA placements, subscription forms, and a simplified quote funnel
Utilized caching, lazy loading, and image optimization to improve speed
Designed a vibrant, trustworthy interface that mirrors the client’s brand personality
🔧 Tech Stack: WordPress, Elementor Pro, LiteSpeed, Figma, Google Analytics
📄 SEO-optimized pages with clear copywriting and schema integration
🧪 QA cycles for responsiveness, accessibility, and performance
💬 Collaboration: Weekly updates, feedback loops, and adaptive sprint planning
✅ Page load speed improved by 65% (from 5.2s to under 2s)
🚀 Conversion rate increased by 3.4x within the first quarter
📱 Mobile engagement rose by 48% due to improved responsiveness
💡 Users reported better clarity and trust in insurance offerings
Pinoy Pet Plan opted for continuous improvement with our monthly package:
🛠️ Website maintenance and updates
🧑💻 On-demand tech support and feature enhancements
📊 Quarterly performance reviews and UX audits
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