Silky & Chill is a bold new venture redefining the Filipino classic—taho—with a chilled, premium twist. Their Cold Taho blends silky tofu, artisan syrup, and chewy pearls into a dessert that’s as photogenic as it is refreshing. With a strong social media following and a product that thrives on visual appeal, the brand quickly outgrew its manual ordering system.
Operating primarily through delivery, Silky & Chill needed more than a digital brochure—they needed a full-fledged e-commerce platform that could handle high-volume mobile traffic, streamline operations, and reflect their clean, pastel aesthetic. The website had to be the business’s operational backbone and brand showcase rolled into one.
Challenges:
- Streamlining Ordering: Manual order-taking via DMs and forms was slow, error-prone, and unsustainable.
- Mobile-First UX: With most traffic coming from Instagram and TikTok, the site had to be lightning-fast and intuitive on mobile.
- Brand Consistency: The visual identity—pastel tones, minimalist design, and modern typography—had to translate seamlessly into the site’s UI.
Objectives:
- Build a custom e-commerce platform with local payment and delivery integration.
- Achieve a mobile conversion rate of 5% or higher.
- Cut manual order processing time by at least 50%.
To meet Silky & Chill’s ambitious goals, we developed a tailored solution focused on scalability, speed, and brand fidelity.
Platform Choice: We selected a customized WordPress + WooCommerce stack for flexibility, paired with performance plugins and local delivery extensions.
Design Philosophy: We followed a “Smooth & Quick” UX mantra—minimizing clicks from homepage to checkout, with clear CTAs and frictionless navigation.
Key Feature Integration:
Delivery Radius Check: Customers enter their location upfront to confirm eligibility.
Schedule Selector: Orders are tied to delivery windows, reducing missed handoffs and improving logistics.
🔧 Development & Design Actions
Visual-First Product Pages: Full-bleed, high-resolution images of Cold Taho variants were paired with minimalist descriptions and bold “Order Now” buttons.
Optimized Mobile Funnel: A single-page checkout was implemented for mobile users, reducing cart abandonment and improving speed.
Payment Integration: Seamless support for GCash, PayMaya, and Cash on Delivery, with real-time inventory syncing to prevent overselling.
Post-Launch A/B Testing: We tested hero image styles and CTA placements, optimizing for engagement and conversion.
Mobile Conversion Rate: Achieved a strong 5.2%, well above industry average
Order Processing Time: Reduced from 15 minutes (manual) to under 2 minutes (automated)
First Quarter Revenue: Generated over PHP 1,850,000 in online sales
Cart Abandonment Rate: Dropped by 38% after mobile funnel optimization
Repeat Purchase Rate: Reached 22% within the first 90 days
We continue to support Silky & Chill with:
Performance Monitoring: Weekly analytics reviews and UX heatmaps.
Subscription Feature Development: Enabling recurring orders for loyal customers.
Third-Party Logistics API Integration: Automating dispatch and delivery tracking.
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